While you may be working hard to optimize and promote content on social media, there could be an integration aspect that is missing -- your website. Incorporating social media on your website is an essential part of brand awareness. According to a 2017 BrightLocal...
Whether you are just starting a social media marketing campaign, or you've been at it for many years, there are several terms to be familiar with. You may have heard these phrases in conversation, but do you really know the meanings? To produce a successful business...
If you are new to online marketing or unfamiliar with the technicalities, you may think social media and SEO have separate functions. However, this couldn't be farther from the truth. Yes, there will be distinct differences in the strategies used on social media, but...
Whether you are just starting a business social account or you've had a presence for some time, there are certain guidelines to follow when marketing your brand online. There are three major social media mistakes that are commonly made by marketers. The good news? You...
As a marketer, you are most likely aware of the power behind video marketing. You may have a strategic plan for integrating videos on your website, but what else can you do with it? Sharing clips on social media is a huge component. It relays your brand's message...
Is that one bad review on Facebook ruining your business' reputation? Maybe it's not as severe, but someone has left a 3-star versus a 5-star review of your company. Either way, the opinions of others are a major part of a buyer's purchasing decision. One disgruntled...
Are you working hard at building a social media audience, but not getting the results you want? You may need to reconsider the type of content you're sharing. Increasing social media engagement requires a precise strategy that will change with industry standards and...
Fitness clubs are naturally social environments. One of the biggest benefits of going to the gym over working out at home is the ability to make social connections while you’re there. Due to the very social nature of a fitness environment, building brand awareness via...
Social media marketing is often misguided. Businesses seeking to promote their products or services tend to drastically overlook the entire “social” aspect. When managing a business social media page, a common error is to vomit as much information about your company...
