Search engine optimization is an essential part of any website. The more you can boost your ranking in the search results, the more likely customers are to buy from you. The undeniable benefits of a high ranking will, unfortunately, prompt some people to employ less...
User behavior is an essential component of how Google ranks your site. To get ahead of your competition, the first step is to get to know your users. Search engines use your online activity to influence what you click on next. While keyword research and quality...
YouTube is among the most popular social networks for users to watch and upload videos. With so many videos being uploaded each day, it can seem impossible to get attention for your video on YouTube. Fortunately, there are a number of ways to gain traction and climb...
Have you ever been apple picking? While the best apples may be found at the highest place of the tree, the undeniable truth is that the fruit at eye-level is ultimately the easiest to pick. The same came to be said with SEO, and in this particular case, long-tail...
Whether you’ve realized it or not, the way we find information has changed drastically in the last 10 years. With every new search engine update, our technology is growing and molding to the way we think. Instead of sorting through irrelevant webpages, we can get a...
Keeping the attention of your followers is just as important as being listed on the first page of Google’s search results. Leading UX Designer Steve Krug wrote, “The fact that the people who built the site didn’t care enough to make things obvious--and easy--can erode...
Increasing your sales and online visibility depends on how much work you put into your website. And there’s no single most important thing to focus on! Even a website that ranks highest for your chosen keywords could drive customers away if it looks outdated or...
Most people have daily access to a search engine. It’s hard to imagine what our lives were like before we could “google” something. But, search engines are still pretty new, considering they have only been around for twenty years. Have you ever wondered where Search...
SEO is a very interesting field in that it’s both a recent development (gaining prominence around 1997) and one in which advice becomes outdated very quickly. This makes sense--after all, the internet and what people expect of the internet have changed rather...
