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Brand Management Articles | ITVibes - Part 4
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Brand Management

Reaching Gen Z: Marketing to Digital Natives

Reaching Gen Z: Marketing to Digital Natives

by | Jul 20, 2017

Now that you have finally learned how to market to millennials, it’s time to shift your focus slightly to their younger brothers and sisters: Gen Z.   Gen Z are digital natives. They have grown up with technology their entire lives. Technology has provided convenience...

3 Simple Steps to Managing Your Online Reviews

3 Simple Steps to Managing Your Online Reviews

by | Jun 20, 2017

Do you know what people are saying about your brand online? If you are like many small to medium-sized business owners or managers out there, it’s likely you do. And it’s possible … I would venture to say probable … that you have stumbled across a few bad reviews. Bad...

Using Social Media Marketing to Create Brand Awareness

Using Social Media Marketing to Create Brand Awareness

by | Jan 25, 2016

Much more goes into building a brand than a cool web design. You have to create visibility by becoming internet conscious--meaning, get your business on social media! If you’ve been dragging your feet, don’t wait another minute. You have already lost precious time...

Why Your Website is More Important than your Business Card

Why Your Website is More Important than your Business Card

by | Nov 15, 2015

With the age of electronic media having more or less every respectable news source ditching the old print and ink form, the same situation has become of the business card. What was once a primary way to get your name out to the world is now just a novelty. And rightly...

Why Real Estate Agents Need to Be on Instagram

Why Real Estate Agents Need to Be on Instagram

by | Sep 26, 2015

Real Estate is an Industry of Connection Social Media takes users into the day to day lives of real estate agents and firms to create a community of trust and support. It helps potential clients learn about the person they are choosing to help them make one of biggest...

Five Things That Limit the Success of Your Website

Five Things That Limit the Success of Your Website

by | Sep 5, 2015

With so much data on the internet today it can be difficult and overwhelming to really pin down valuable and relevant information. And while there is no shortage of advice, sometimes we need it to be handed to us straight. Tough love is what it is often called, and...

How to Use Color for Effective Brand Management

How to Use Color for Effective Brand Management

by | Aug 15, 2015

Coloring Your Brand There is an idea in marketing about the relationship between color and persuasion; how the color red, yellow, and orange can make a person hungry and want to go buy a Big Mac. However, there is little factual data that a certain color can actually...

Quality Content vs. Black Hat SEO

Quality Content vs. Black Hat SEO

by | Jun 4, 2015

In his article for HubSpot, “Confessions of a Google Spammer,” former black hat SEO writer Jeff Deutsch explained why going the “black hat” SEO route is a very bad idea, and why producing quality content and using an inbound marketing approach is the way to go...