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Brand Management Articles | ITVibes - Part 3
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A Beginner’s Guide to Seasonal Marketing

A Beginner’s Guide to Seasonal Marketing

by | Dec 9, 2019

Evergreen content, content that never goes out of date and is always relevant, is one of the holy grails of online marketing. It’s certainly true that well-done evergreen content is an excellent choice for keeping your business in the public eye. However, it’s equally...

Quantity vs. Quality: Finding the Right Balance for Web Content

Quantity vs. Quality: Finding the Right Balance for Web Content

by | May 24, 2019

What’s the best, fastest way to climb the ranks of Google’s search results? In the past, the answer was producing lots of content in a short amount of time and sprinkling in plenty of keywords to appeal to the algorithms. But as user preferences and search engine...

Get Started Producing Quality Content for Your Website

Get Started Producing Quality Content for Your Website

by | May 17, 2019

In the past, your company’s SEO rankings depended almost entirely on keyword usage and how much content they had to offer. Now, Google’s search algorithms and your audience’s preferences are slightly more refined. Having the most content no longer guarantees high...

Email Marketing Tips: How to Minimize the Number of Unsubscribes

Email Marketing Tips: How to Minimize the Number of Unsubscribes

by | May 3, 2019

As a digital marketing agency, our clients ask us this all the time, “Are email marketing campaigns even useful anymore?” Open rates tend to be low and social media seems to have better results. However, with carefully curated email copy, you’d be surprised at the...

Improving Your Online Reputation After a Crisis

by | Apr 12, 2019

Individuals and businesses alike can fall victim to attacks on their online reputations. Regardless of the truthfulness of the accusations, the court of public opinion can turn on someone in the blink of an eye. If you or your business is caught in a reputation...

7 Sure-Fire Ways to Generate More Facebook Reviews

7 Sure-Fire Ways to Generate More Facebook Reviews

by | Nov 29, 2018

As a business owner, you probably have an idea of how valuable reviews are to your online reputation. People rely heavily on customer reviews and recommendations to choose where to spend their hard-earned money. [bctt tweet="Did you know? Today, Facebook...