According to CMI's 2018 B2B Content Marketing Benchmarks, Budgets and Trends report for North America, B2B marketers allocate 28% of their total marketing budget, on average, to content marketing. The most effective allocate 42%, and the most sophisticated/mature...
The on-page SEO game has changed in the past several years. Today, on-page SEO done right will now feel less like a game and more like writing intuitive content. The best thing you can do when creating content is to write for humans because the search engines will...
Search engines use a combination of your previous search and browsing history and your geographic location to determine what search results to display. Search results will vary by county, city, state, and country. Even if a location isn’t included in the search terms,...
You Can No Longer Ignore the Benefits of Search Engine Optimization for Your Cause When you’re running a non-profit organization, developing a Search Engine Optimization (SEO) strategy may seem out of reach. Maybe you’re already stretching your budget to hold fancy...
Fitness clubs are naturally social environments. One of the biggest benefits of going to the gym over working out at home is the ability to make social connections while you’re there. Due to the very social nature of a fitness environment, building brand awareness via...
Social media marketing is often misguided. Businesses seeking to promote their products or services tend to drastically overlook the entire “social” aspect. When managing a business social media page, a common error is to vomit as much information about your company...
Business goals change depending on the type of audience being sought. Business-to-business (B2B) companies are those seeking other businesses as clients, whereas business-to-consumer (B2C) companies are those seeking a consumer audience. Because the strategies for...
Featured Image Photo Credit: CTV News As one of the many cities devastated by Hurricane Harvey, Houston must now face the challenge of healing and restoration. The people of Houston are resilient, strong, and fiercely dedicated to helping one another recover. Many...
Now that you have finally learned how to market to millennials, it’s time to shift your focus slightly to their younger brothers and sisters: Gen Z. Gen Z are digital natives. They have grown up with technology their entire lives. Technology has provided convenience...
