Back in the “internet” stone ages (like a year ago), online catalogs were a place to stick images and some generic product features. Not the case anymore! People want to shop with the click of a button. If your product is not at the tip of their fingers, chances are...
As a marketer, you are most likely aware of the power behind video marketing. You may have a strategic plan for integrating videos on your website, but what else can you do with it? Sharing clips on social media is a huge component. It relays your brand's message...
Is that one bad review on Facebook ruining your business' reputation? Maybe it's not as severe, but someone has left a 3-star versus a 5-star review of your company. Either way, the opinions of others are a major part of a buyer's purchasing decision. One disgruntled...
A website redesign project sounds exciting, especially if you’re long overdue for an overhaul. But if you’ve invested any amount of time or your hard-earned marketing dollars into SEO and have climbed the SERPs to a valuable position, you may resist the change. 7 SEO...
Use These Powerful Writing Tools to Enhance Website Content Writing eloquent and compelling website copy is an art which requires both talent and strategy - and tools! Even the most gifted writers rely on writing tools every day to ensure their copy is compelling,...
If you are a business owner in a competitive industry, it’s likely you know a few key phrases that are driving traffic for your competitors. You may not know how to do extensive keyword research, but you’ve seen enough Google Ads and organic search results to know...
Are you looking to increase your Google ranking, but don’t know where to start with key phrases? On-page SEO is an ongoing process, and there’s always room to improve. If you’re looking to increase your reach, you’ll need more than a catchy page title. Implementing...
Are your marketing efforts going unnoticed? Are you spending hours of precious time on crafting content, only to be unsuccessful? Don't lose hope! Every business owner has been there. The good news is, with a little guidance, you can become a better small business...
Are you working hard at building a social media audience, but not getting the results you want? You may need to reconsider the type of content you're sharing. Increasing social media engagement requires a precise strategy that will change with industry standards and...
