As a realtor, your time is valuable, but you understand that building relationships is a vital business component. Although you probably know how to network and establish rapport with clients in-person, you may be wondering how to translate those same techniques to...
Headlines are powerful -- no surprise to business marketers. But how are you harnessing that power? Are you utilizing its influence capabilities? If not, you're most likely losing valuable clicks and engagement on social media platforms. [bctt tweet="Enticing...
When most employees hear the words “team building” the prevailing emotion is that of dread. Mandatory fun just isn’t really much fun for anyone, and certainly doesn’t foster feelings of camaraderie. [bctt tweet="Spending time together outside of work can bring...
Pay Per Click (PPC) Advertising is a dynamic and exciting medium for advertising and marketing. Unlike organic SEO, PPC can generate immediate results in many cases, and that means money in the bank. However, it’s also an extremely competitive auction, especially if...
Data is a powerful tool. Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Data-driven marketing defines your target and gives you the focus and vision you need to hit the...
While you may be working hard to optimize and promote content on social media, there could be an integration aspect that is missing -- your website. Incorporating social media on your website is an essential part of brand awareness. According to a 2017 BrightLocal...
Whether you are just starting a social media marketing campaign, or you've been at it for many years, there are several terms to be familiar with. You may have heard these phrases in conversation, but do you really know the meanings? To produce a successful business...
If you are new to online marketing or unfamiliar with the technicalities, you may think social media and SEO have separate functions. However, this couldn't be farther from the truth. Yes, there will be distinct differences in the strategies used on social media, but...
Whether you are just starting a business social account or you've had a presence for some time, there are certain guidelines to follow when marketing your brand online. There are three major social media mistakes that are commonly made by marketers. The good news? You...
