In the digital marketing industry, the rules of SEO (search engine optimization) are constantly changing. It may seem like Google is playing games with you or preventing you from ever achieving search engine rank. But the reality is these changes serve a good purpose...
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PPC Marketing Campaigns: The Incredible Power of Presentation
Is your PPC marketing strategy producing leads? If not, it’s time to take a close look at where your pay-per-click marketing campaigns may need adjustments. While a thriving PPC strategy has many moving parts, it can be easy as a small business marketer to miss the...
How Facebook Messenger Bots Improve Customer Service
In today’s world, customers expect business interactions to happen quickly and easily. Research has shown that 73% of customers prefer to live chat when making purchases or asking a business-related question, as opposed to using phone or email. Message bots are...
Facebook Marketing 2019: 5 Trends You Should Embrace
Are you a marketer who stays ahead of the curve by investigating market developments and staying in-the-know? If not, you should be, otherwise, you could lose out on some major opportunities. The same is especially true for social media -- a place where things could...
Why You Should Add Social SEO to Your Small Business Growth Strategy
If you are a small business owner, you’re probably aware that in order to be found online, you need an SEO (search engine optimization) strategy for your website. You most likely also use social media platforms for your business to interact with your customers. How do...
The Best Hashtag Strategy for Engagement on Instagram
Social media hashtags have only been around for eleven years, but are now a powerful marketing tool. Every social media post can be categorized with specific hashtags that expand your reach and attract potential customers. Hashtags are a great way to target a brand’s...
3 Social Media Marketing Trends to Watch in 2019
With 2018 behind us, now is the perfect time to see what is ahead for social media marketing trends in 2019. While many things will stay the same for marketers, there are new features on social media platforms and a growing interest in different ways to present...
New Year PPC Management Checklist: Starting 2019 Off Right
As the new year begins, you may be wondering which PPC tasks to include in your 1st account audit to start 2019 with a bang. It’s a critical question because pay per click advertising requires steady attention and you can lose a lot of money with a...
Happy New Year from ITVibes!
2018 has zipped along to the end quicker than ever. The new year gives us an opportunity to pause and reflect, remember the year behind us and look ahead with great anticipation for the year to come. We consider what went well and look for opportunities for...