As a digital marketing agency, our clients ask us this all the time, “Are email marketing campaigns even useful anymore?” Open rates tend to be low and social media seems to have better results. However, with carefully curated email copy, you’d be surprised at the...
When you type a search term into Google, you might not know what search results will appear, but you know what type of information you’re looking for. For instance, if you want the definition of “computer”, you don’t want to see pages of electronics stores selling...
Are you taking advantage of Google posts? Many local searches for your business are done via google search results so your Google My Business (GMB) presence is more important than you may think. When you are searching for a local business, think about what influences...
Individuals and businesses alike can fall victim to attacks on their online reputations. Regardless of the truthfulness of the accusations, the court of public opinion can turn on someone in the blink of an eye. If you or your business is caught in a reputation...
You may already have a LinkedIn Company Page that you use to hire employees, showcase your services, and inform others about your industry. But, did you know that it can also boost your brand's online visibility? When you incorporate SEO for LinkedIn Company Pages,...
Unlike any marketing tool before it, social media is a free platform to reach the masses. The correct use of hashtags, targeted ads, and user analytics gives marketers a chance to interact and engage directly with potential leads. Furthermore, social media networks...
Do you feel like you’re throwing too much money into PPC campaigns that aren’t generating leads? Are you ready to give up on Google Ads altogether? Before you do, you may want to take a look at your keyphrase strategy. Many times when online advertising fails to...
Your blog may be your passion project, but without tangible ways to keep track of website visitors, your site may become obsolete. Increasing traffic to your blog requires time and effort, but your hard work will ultimately yield a better website with high engagement....
It’s no surprise that Instagram has become a powerful tool for brand management agencies and digital marketers. There are millions of influencers with hundreds of thousands of followers taking advantage of Instagram’s unique platform. Engagement on Instagram is gained...
