Social media is a well-established marketing tool for businesses worldwide. However, social media networks can present a challenge for companies used to advertising on different platforms. Unless you monitor the rapidly changing standards and rules for every social...
If you’ve spent some time in Google Analytics, you probably know that organic search traffic is not the only way users are landing on your website. Your content marketing strategy should include traffic from social media, referral sites, search engines, paid ads, and...
Facebook is one of the best platforms to use to connect with your target audience. Unfortunately, many businesses forget that connection is a two-way street. Your audience will only demonstrate an interest in your posts and content if you provide them with interesting...
In the immortal words of Bill Watterson, “You can’t just turn on creativity like a faucet. You have to be in the right mood.” Unfortunately, sometimes it’s hard to put yourself in the right mood to be creative when deadlines are looming and you need content for your...
It’s no surprise that many customers have very little trust in or feelings for big businesses. Even if a customer enjoys talking with their local Starbucks barista, they still might regard the corporation itself as impersonal and largely unreachable. Consequently,...
The cooler weather means warm apple cider, cozy sweaters, and pumpkin patches! At ITVibes, we love team-building exercises to get better at collaborating, get to know each other outside of work, and most of all, to have fun! That’s why we spent a crisp, October...
Social media is one of the best ways for businesses and brands to connect directly with their customers. Whether you use social media channels as customer service hotlines or just ways to have loads of fun with your client base, these powerful tools are your best way...
Snapchat has been around since 2011 but has risen in popularity in the past few years, especially among young people. The social media platform is like none we’ve seen before. The concept was originally that you can send photos and chats that will immediately...
We’re all familiar with spam--the unsolicited, worthless, and potentially unsafe messages we get on social media, through email, or over the phone from time to time. We all get it and we all hate it. It seems like not enough companies understand how to promote...
