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Coronavirus & Your Marketing Strategy

Coronavirus & Your Marketing Strategy

As COVID-19 is spreading around the globe, health officials have suggested enforcing stricter social distancing policies. While many businesses are enacting work from home policies, hospitality and travel companies are taking a major hit.  Nobody really knows how much...

Stock Photos: The Wild Card of Online Marketing

Stock Photos: The Wild Card of Online Marketing

Stock photos have an interesting reputation on the internet. The very term often makes the listener think of bizarre, confusing, or overly bland images that largely fail to sum up the concept they’re going for. The hilarious #badstockphotosofmyjob Twitter thread...

When to Rename Your Company

When to Rename Your Company

It comes as a surprise to many to see how many companies changed their names over the years. Even Google itself isn’t immune! Even more surprising, many of these businesses continue to enjoy a thriving customer base even with a significant shift in their entire...

The Crucial Importance of Web Design

The Crucial Importance of Web Design

Maintaining a professional appearance in the business world is important to boosting your reputation and encouraging others to regard you as a leader in your field. And in spite of the safe advice to “never judge a book by its cover”, most people do just that in and...

4 Ways to Improve Your Customers’ Experience

4 Ways to Improve Your Customers’ Experience

As anyone in the sales or marketing field knows, customers are the backbone of the industry. Without customers displaying an interest and investment in your products or services, your business simply can’t survive. But you can’t automatically expect people to be...

Instagram 101: How to Optimize Your Business Instagram Profile

Instagram 101: How to Optimize Your Business Instagram Profile

Instagram has become a powerful medium for your brand to reach a key demographic. When used correctly in your marketing strategy, you can create brand awareness, build consumer trust, and ultimately gain new leads. Do you want to make a powerful first impression with...

3 Unique SEO Strategies to Boost Your Traffic

3 Unique SEO Strategies to Boost Your Traffic

SEO is a very interesting field in that it’s both a recent development (gaining prominence around 1997) and one in which advice becomes outdated very quickly. This makes sense--after all, the internet and what people expect of the internet have changed rather...

7 Easy Valentine’s Gifts for the Tech Lover in Your Life

7 Easy Valentine’s Gifts for the Tech Lover in Your Life

Love is in the air this month and it’s not too late to get your Valentine’s Day gifts. If you’re shopping for someone who is obsessed with technology, finding the perfect gift idea can be intimidating. Don’t worry! We have your guide to geek gifts this Valentine’s...