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Understanding User Behavior & Google Search

Understanding User Behavior & Google Search

User behavior is an essential component of how Google ranks your site. To get ahead of your competition, the first step is to get to know your users. Search engines use your online activity to influence what you click on next.  While keyword research and quality...

How to Write an Engaging Blog Post

How to Write an Engaging Blog Post

A huge part of maintaining good SEO is regularly publishing new, optimized content for search engines to find. Since constantly adding new pages to your website will ultimately make it difficult to navigate (not to mention load!), the best way to publish new content...

How Google Answers Your Search Query Question

How Google Answers Your Search Query Question

Since its inception, Google has been consistently improving advanced search to answer users’ search queries. By collecting and sorting through public, online information, Google uses an advanced algorithm to provide credible answers to your questions.  [bctt...

Read the Room: Keeping Your Social Media Posts Appropriate

Every brand works hard to stay relevant and visible. Social media is an invaluable tool for both goals, provided that it’s used correctly. In addition to staying relevant, your brand must also work to stay appropriate. What exactly does it mean to be appropriate on...

Working Remotely Tips and Tools: Your Complete Guide

Working Remotely Tips and Tools: Your Complete Guide

As more companies embrace remote work, working from home has become the new normal for a lot of us. The ability to work from anywhere with a wifi connection is part of the allure of remote work life. Having a flexible schedule is another benefit, especially for...

Top Challenges of Working from Home

Top Challenges of Working from Home

In a study by Buffer, 99% of people would like to work from home at least part of the time. Working from home has become the new normal for many businesses around the globe. Flexibility and work-life balance are important to the majority of workers. The coronavirus...

Keeping Your Work-Life Balance While Working from Home

Keeping Your Work-Life Balance While Working from Home

Like most employees, you’re probably used to leaving work at the office when the day ends and coming home to relax. With a sudden rise in working from home, that distinction no longer exists for many people. “Leaving the office” may just mean closing your laptop. When...

3 Effective Communication Tips with Your Global Team

3 Effective Communication Tips with Your Global Team

In an increasingly tech-based world, working with a global team is not uncommon. The opportunity is exciting and gives your team a chance to learn, but it doesn’t come without a new set of challenges.  [bctt tweet="Looking for ways to work better with your virtual...

Preparing for a Video Interview: Dos & Don’ts

Preparing for a Video Interview: Dos & Don’ts

Video interviews are nothing new in the hiring world. Many employers have been using live video chats or prerecorded videos from potential candidates in the interview process. And with social distancing still in effect, a video interview may be the only way you’re...