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Work From Home Productivity Tips for Newbies

Work From Home Productivity Tips for Newbies

Merging your work and home life is no easy task. For many new remote employees, staying productive could be difficult, especially when chores or neighbors cause unneeded interruptions. If you’ve recently had to work at home due to the COVID-19 crisis or if you’re a...

5 Rules for Using Social Media During a Crisis

5 Rules for Using Social Media During a Crisis

In the wake of the escalating COVID-19 situation, online communication has ramped up exponentially, making it a priority for your business. Whether it’s a worldwide pandemic or a local emergency, using your social media properly during a crisis is important. The...

Gearing for the Future of Social Media Marketing

Gearing for the Future of Social Media Marketing

The impact of social media apps like Facebook and Instagram on your everyday life is hard to ignore. From shopping deals to family updates, having the world in the palm of your hand can be thrilling and helpful. If you’re like over 50% of the global population, social...

5 Outdated Social Media Ideas Not Benefitting Anyone

5 Outdated Social Media Ideas Not Benefitting Anyone

Marketing expert Seth Godin said, “Whatever the status quo is, changing it gives you the opportunity to be remarkable.” To keep up with the latest trends in your industry, marketing strategies have to change and grow. The same can be applied to social media marketing....

Next Generation of Buyers: How to Target Millennials

Next Generation of Buyers: How to Target Millennials

Did you know that millennials are currently the generation with the largest buying power? Together with the boom of the internet, having access to products is no longer a problem. Instead, millennial consumers can choose whatever they want whenever they want right in...

Current State of Social Media Algorithms in 2020

Current State of Social Media Algorithms in 2020

Within the world of marketing, it’s our job to stay on top of the latest updates and trends to help brands get noticed. Making relevant content is important, but if that content isn’t getting noticed, what’s the point? It’s a new year, which means social networks are...

Inbound Marketing Guide for Beginners

Inbound Marketing Guide for Beginners

Are you ready to build your brand? Enter inbound marketing. Whether you’re familiar with the term or not, chances are you’ve been practicing parts of inbound all along. Unlike traditional marketing plans, inbound marketing focuses solely on customer service and how...

Social Listening Strategy Do's and Don'ts

Social Listening Strategy Do's and Don'ts

Did you know that over 3.48 billion people are using social media? For digital marketing, that means that nearly 45% of the entire world is online. Those people are ready to receive content from their social networks, but not just any content.  That’s where your...

3 Customer Engagement Strategies You Have to Know

3 Customer Engagement Strategies You Have to Know

Do your followers love the content you create? Do they find so much value in what you provide by promoting your brand to others? Instead of focusing on one conversion, center your marketing efforts around what will make your customers happy for the long term. That's...