If you were a painter, would you want someone to take your art piece and resell it under their name? Of course not! Reusing someone else’s content without permission would be stealing! The same goes for social networks. If you’re wanting to repost content on social...
Raising awareness for your business is key to getting new customers, building loyalty, and ultimately, receiving a profit. Today, social media has become the backbone of every marketing campaign and like any campaign, it’s important to know how to reach your audience....
Trying to write the best caption? Wondering whether the length of social media posts actually matters? Interested in growing your social channel? If you’re asking questions like these, you’re on the right track. Discover the optimal length of each social media network...
Have you ever been apple picking? While the best apples may be found at the highest place of the tree, the undeniable truth is that the fruit at eye-level is ultimately the easiest to pick. The same came to be said with SEO, and in this particular case, long-tail...
What key elements should every website have, you may ask? Between the rise of digital and online interactions, there’s no question that websites play a big part in successful businesses. For those who are trying to reach a specific audience to grow their reach, your...
Whether you’ve realized it or not, the way we find information has changed drastically in the last 10 years. With every new search engine update, our technology is growing and molding to the way we think. Instead of sorting through irrelevant webpages, we can get a...
Keeping the attention of your followers is just as important as being listed on the first page of Google’s search results. Leading UX Designer Steve Krug wrote, “The fact that the people who built the site didn’t care enough to make things obvious--and easy--can erode...
In marketing, our goal is to sell products and services. Whether it’s by creating content or running sales campaigns, our marketing strategies exist to convert leads into customers. But should the goal stop there? According to the CEO of Distinction Institute Scott...
How has the recent social distancing guidelines affected your business? If you’re like many companies, essential or non-essential, new customer traffic has plummeted and employees are having to learn how to adjust. In today’s world of technology, though, there is...
