What does display marketing mean?

Much like it sounds, display marketing or advertising is the use of visuals or videos to promote a product or service. Display marketing is most often used with Google ads, where you can target specific keywords from Google’s large network of search results, websites, videos, and mobile apps. Since Google ads can be seen throughout any online browsing experience whether it be through Google search or display ads, understanding what your audience is interested in will help increase your conversion rates.